The Behavior Analysis Center for Autism will provide the most efficacious applied behavior analysis services to children and young adults with autism while utilizing Skinner’s analysis of verbal behavior. BACA will improve the quality of life for every client by ensuring staff receive and apply intensive, on-going training. Treatment will be based on current research findings from the most experienced scholars in the field of behavior analysis in the areas of: teaching language, social, self-help, academic and employment skills.


  • Specific measures must be taken to enhance generalization of all skills of BACA’s clients and to promote generalization, BACA must provide training in the home and open its doors to outside professionals.
  • Findings in the field of behavior analysis must be shared with the community and are not the intellectual property of any one body or business.



  • Create an enriched learning environment at each facility through the utilization of B.F. Skinner’s analysis of verbal behavior within the framework of applied behavior analysis to teach children with language and social deficits.
  • Provide natural environment training (NET) in the community and home, and meet with families and outside professionals to create a cohesive team to benefit the clients.
  • Promote education and research, participate in local and national behavioral associations and share materials and findings with other professionals.



The Behavior Analysis Center for Autism (BACA) opened its doors in October 2009. BACA was established by Dr. Carl Sundberg and a group of highly trained Board Certified Behavior Analysts who have been working with Dr. Sundberg for several years. Dr. Sundberg studied under Dr. Jack Michael and received his Ph.D. from Western Michigan University.  He now oversees the training of all the staff at BACA and consistently spends time with the clients.


ABA approaches have proven to be so successful that in 1999 the Surgeon General of the United States concluded that ABA was an effective treatment of choice for children with autism. BACA’s primary method of language instruction is based on B.F. Skinner’s analysis of verbal behavior.

Skinner provided us with the tools to conceptually analyze language from a behavioral perspective. The basic components of the application were developed in the 1970’s at Western Michigan University by Dr. Jack Michael, and a group of his graduate students led by Mark Sundberg.